Fiat Launches 'Simply More' Ad Campaign - 2012 FIAT 500 Long-Term Road Test
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2012 FIAT 500 Long Term Road Test

2012 Fiat 500 Sport: Fiat Launches 'Simply More' Ad Campaign

August 01, 2011

Fiat 500 more.jpg

Fiat has just launched its first advertising campaign since returning to North America and the new tagline is "Simply More."

The first television commercial for the new Simply More tagline is set to air today and has been posted on YouTube for your convenience. The ad "Drive in" features an Elvis tune, Jailhouse Rock, which was released the same year , 1957, as the Fiat 500 in Europe. Apparently Fiat finds this interesting as they've taken special care to point it out in a press releases. Whatever, the ad is, as you'd expect for a Fiat 500 commercial, pretty fun.

There are also a number of new slogans for the 500 for print ads, they are:

Form & Function meet. And begin a torrid affair

Bigger isn't better. It's just harder to park.

Life's newest simple pleasure.

139.6 inches. Every one tells a story.

One a scale from 1 to 10, it's a 500.

Mike Magrath, Features Editor, Edmunds.com


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