So How's It Selling? - 2012 FIAT 500 Long-Term Road Test
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2012 FIAT 500 Long Term Road Test

2012 Fiat 500: So How's It Selling?

July 05, 2011

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Pair an affordable price tag with Euro charm and you can come up with something that's hard to resist -- just ask anyone who's fallen for the Fiat 500, and as such, I'd expected the car to be all over Los Angeles by now. But I haven't seen as many on the roads as I'd anticipated, and the fact that people still do double takes when they spot our crimson Fiat is testimony to the fact that the little subcompacts are still a relatively rare sight.

Nationwide, though, the 500 is off to a decent start, despite a dealer network that still has a whole lotta growing to do.

June Sales
Fiat 500: 1,803
Mini Cooper: 2,487 (hardtop), 505 (convertible)
Mazda 2: 1,081
Ford Fiesta: 5,535

Warren Clarke, Automotive Content Editor


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