I have to say I love my truck. To me it drives better then most cars. I love the traction lock rear end. The Hemi is great. The only complaints I have is that I tow a trailer every day and the brakes do not work as good as I think they should. They need bigger brakes. Then there is the Computer. I was wanting to hop up my Hemi but it seems that Dodge has the computer locked so you can not do any real high performance upgrades. I was wanting to add a supercharger or turbo but It seems no one can upgrade the fuel curves in the computer. The ford truck guys have their Ford mostly because of this reason.
The Hemi, and the way it looks.
Upgrade the braking system with bigger brakes. Make it so the computer can be reprogrammed.