I reseached this purchase before spending $27K, and nothing compared to the value received in the Dakota. Oh yes, all the magazines love Toyota and Nissan, however, these same magazines receive a heck of a lot more incentives from these manufacturers for the positive take. This Dodge is every bit as good, more powerful, more capable and better looking. Take advantage of all the incentives, compare, and you'll come to the same conclusion---Buy it! You won't be sorry.