2009 Dodge Challenger R/T: Hello Mopar
January 26, 2010
Last night I broke bread with Jim Sassorosi.Who, over hunks of red meat and enormous bacon-covered baked patatoes,told me thatthe Dodge Challengerrecently surpassed the Ram truck as the vehicle Chrysler Corporation customers accessorize the most.
He should know. Jim is the Director of Mopar Parts Sales and Marketing which means he's in charge of selling you everything from Hemi crate motors to fancy floor mats. And according to Jim, Dodge dealers are now selling more Mopar stuff for Challengers then they are for Rams.
I think we need to get in on the action.
Of course our dinner conversation turnedto our long-term 2009 Dodge Challenger R/T, which Iof course brought to the restaurant to show Jim.
"Jim, ol' buddyol' pal, I think our Challenger can use a little love," I said as we exited the Manhattan Beach bistro for the parking lot. "Maybe some of those parts you were showing off at SEMA back in November."
"Sure, what do you want," he replied. "Lower suspension? Torque Thrust style wheels?How about a strobe stripe down the side and a Challenger T/A style hoodscoop like we used back in 1970."
"Um, okay," I replied before he could reconsider. "And how about some floor mats."
So what do you think? Should we start throwing parts at our Challenger?
Scott Oldham, Inside Line Editor in Chief