Rockie Williams' Premier Chrysler Dodge Jeep Ram
I desperately wanted a new Chrysler PT Cruiser. At the time that I was searching around the Nashville area for available vehicles that were within my price range, I stumbled across a good deal at Rockie Williams. I did not listen to the, "If is looks to be too good, it probably is," programming and arranged a time to meet with a sales representative to look at the car.
I made it clear on the phone that I was merely interested in looking at the car, not buying that particular day and really, did not even want to test drive the car, rather just look at the color in person, as I had not seen it in person before, and wanted to verify the advertised discounts. In all fairness, I was forewarned that the discounts might expire the next day, so I should be prepared. I drove to the dealership and as so many others, got sucked into the hurry and buy mentality. The sales manager had reduced the "great deal" to a good deal and while I did not care for that switch, I did believe that it was legitimate (naive, I know) and had my trade appraised. When the numbers came back and we began to talk about financing, I regained my worldly understanding and asked for my keys back, as I would take half a day to think about it, which I did intend to do. After we had the sales manager and I had discussion back and forth of, this deal may not be here tomorrow, and the fifteen minute search for my car's keys, I left with nothing that I could point to and say their behavior was malicious, but I can comment on what happened as outlined above and to clearly state that while I enjoyed the interaction with the salesman, I did not feel comfortable with any of the other employees.
Maybe my experience was a singular one or maybe my personality just did not mix with the dealership's philosophies, but there were too many coincidences that coincided with other stories of pressure selling and I decided I did not want to be part of that. When it comes time to buy the new vehicle, it will be elsewhere.
Sorry you had to experience this at our dealership. Many changes have taken place here. We would love to introduce our new business approach to you and have a chance to earn your future business. The Premier Approach to Car Buying: At Premier Dodge-Chrysler-Jeep, LLC, you will love the way we do business! We are a NO HAGGLE-ONE PRICE dealer. We have a customer friendly buying process where you get our best price up front, every time. Every vehicle is clearly priced with our best price. We price our cars and not our customers! You don't have to be a great negotiator or a professional car buyer. Many car dealerships charge you as much as they can for their cars and negotiate down. It is then up to your skill level and how much time you are willing to shop in order to get the best price. This process favors the most experienced shoppers over others. The problem is that no customer really enjoys that back and forth haggling and even fewer really has the time for it. Customers just were not treated the same. At Premier Dodge-Chrysler-Jeep, we have made the purchase price the same for everyone! Whether you own a business and you want to buy 3 trucks or you are buying your first car, everyone is treated the same! We have non-commissioned salespeople, so they don't make more if you pay more. We have worked diligently to control and keep our expenses low. We have priced our cars differently from most dealers. They price their cars up and then come down; we price all of our cars from cost up and for as small of a profit margin as we can. Our NO HAGGLE-ONE PRICE approach to automotive sales is completely different from the norm. This approach is honest and fair to all customers. We are committed to bringing you the most customer friendly buying process in the business.