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My first experience with Bill Cooke Imports was back in Aug. '02, when I was on the market for a new Volkswagen. I was bidding for a new '03 Jetta and got the unwanted but unfortunately somewhat typical salesperson who would talk to me like I was an idiot about to get duped. I promptly called the manager, whose attitude was completely different. We discussed my bid for the car with the invoice pricing in front of us (provided by him, by the way, and accurate to the penny). He was very professional, but did not want to take my offer, so I went to another dealer (Empire Audi, at the time Feduke Motor) and got my Jetta there. I got a second car (an '04 Jetta) a couple of years later also at Feduke (this time skipping Bill Cooke altogether). All along, however, I had my two cars serviced at Bill Cooke (the only game in town for VW in Ithaca, NY). Service was always super-professional and reasonably priced, so when it came to trading in my '02 Jetta (Dec. '07) I decided to give Bill Cooke a second go. This time I bumped into a well-mannered, no-pressure, nice salesperson (fortunately more abundant than one might conclude from reading books about how to buy a car). He showed us a number of models we had in mind, suggested a few others, we test-drove a couple, etc. At some point, I eyed an '08 R32 still in wraps and asked for a test drive. He and his manager rushed to get the the car prepped. Overall, a very smooth shop-around experience. I did tell the salesperson about my earlier experience with them and the outcome of it. When we sat down to negotiate, after a timid attempt at bargaining, they took my 1st bid. They also gave me the exact price I wanted for my trade-in (this did take a couple back-and-forths, nothing too annoying). Realize I gave them reasonable bid/ask prices for both--I did not try to lowball. By the end of the day they had car, loan, and insurance ready to go. Overall, my R32 purchase was just perfect.
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