Find Lexus Dealers in Roanoke, Virginia

Hello everyone on this board. I am in Roanoke, Va. Looking for a 2010 350RX with premium package, comfort package, navigation, tow, wood & leather and running daytime lights. Roanoke has 2 dealerships but are not a LEXUS Dealership. Theses dealerships carry 2010 350 RX but they receive their Lexus Cars from Greensboro, Winston-Salem and Kennersville, North Carolina. My better half says that the Roanoke dealerships will not budge from the MSRP and that I will not obtain a car at invoice or less than 3 thousands from MSRP. Everyone on this board seems to be obtaining an awesome deal. My question is can I negotiate a better price through the internet and a phone call to North Carolina Dealerships or do I need to travel to North Carolina to negotiate a deal with a Lexus Dealership? I don't want to pay full MSRP. Looking forward to everyone's comments and suggestions. Burgundy2

Thanks for the post about coast prices; they do seem better than rest of country. Im in Roanoke, VA (southwest part of state), nearest dealers in Winston-Salem and Raleigh-Durham NC... Best price I've gotten on a 350 with premium and bluetooth, MSRP 36.2k, is 33.850, or about 2500 off MSRP. If anyone knows of a better deal in DC or fairly close, let me know!! I'm told $400 'document' fee in NC is fairly standard.. comments?