Minnesota Hyundai Car Dealers

If you still want an Elantra after shopping Honda and Toyota (and check out the Sentra, Focus, Mazda3, and Cruze also, good discounts available there), take your best offer from the other dealerships to the Hyundai dealer and tell them they need to at least meet the other offer or they will lose a customer. Most dealerships don't like to lose a sale to a competitor. It might encourage them to make you a better offer.

Why make a firm offer at $100 over invoice? In many cases, there are incentives available to the dealer that bring their cost far below invoice. IMO it's best to buy low, sell high. So an initial firm offer to buy should be lower than my target price. Also likely lower than the dealer will sell for. But you never know until you ask. They can always say "no", and counter-offer. But they might say yes, or their counter-offer might be lower than invoice. But if you aren't comfortable negotiating with a dealer, by all means find someone else like a buying service to do it for you. Or buy from a "no hassle" dealership, if you like their price.

The OP was talking about the North American COTY, not what MSN thinks are the top ten cars at any given instant (and as Rhett Butler said to Scarlett...). But really all off topic re pricing of the Elantra. I did see though that Hyundai is already peppering the Web with ads re the NACOTY award. We'll see if that affects pricing at all. Sometimes I wish for the good old days when most people would not be caught dead driving a Hyundai... made for great deals for those of us who knew better. ;)

I don't think MSN knows much about cars,let alone the Elantra getting Car of the Year. Huh? What does MSN have to do with the North American COTY award? Are you in the market for an Elantra?

Oh maybe a wee bit. But I think awards like that are mostly fodder for the carmakers' marketing machines. If the car already wasn't attracting attention, it might matter more. It is another feather in Hyundai's cap, however. That's two of these awards in the past four years for Hyundai.