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Gilbert, AZ Hyundai Car Consumer Discussions

Does this sound proffessional or feasible??
by paulnnau on Fri Sep 24 09:18:07 PDT 2004
I recently e-mailed my contacts at a local dealership this message and was just wondering if you felt it was proffesional and if my request is feasible? Please keep in mind this dealership prides itself on being one of the larges in the southwest. "Wednesday in the newspaper I saw an ad for a Santa Fe GLS at your location. It listed the MSRP ($21859)less an DEALER Discount ($3562) and a Rebate ($1750) plus 2 other discounts that I did not qualify for (military and Hyundai loyalty). With the discount and rebate, it brought the price of the vehicle to $16,547). It was apparently only offered on stock # 44180, which to my suprise was still in stock. So thursday I decided to come in and check it out. When I arrived and walked down the row of Santa Fe's, I was followed by a salesman who seemed younger than I am (24) who was chatting on his cell phone, a conversation that sounded as if it was a personal call. He then hung up and asked me if he could help me. I did not get an introduction, just went right into a sales pitch for the Santa Fe. We discussed the price which was right for my budget, until we got to my trade-in. A 2003 NEON SXT which I owe just under $13k. He asked his "boss" if they would be able to help me and he immediately said no. Now, my common sense would tell me that since the vehicle was already discounted, the discount brought it right around the invoice price, there wouldn't be much room for negotiation on it, however there was no negotiation on my trade in, they wouldn't even consider it, just said I'm about $6k upside down and that would make my payments $400/mo. I understand that NEON's are a dime a dozen, but they are still a popular, dependable car. I know my NEON SXT only has the standard equiptment for it's model except for dark tinted windows, and that it blue books for just around $8k for trade in, but because I was a returning customer (the NEON SXT came from that very dealership), and according to your website, there are only 2 SXT's- only 1 2003 model selling for $14995. Since I have researched vehicles alot lately, I know the internet rate for SXT's are between $12500 and $15000. I also know that dealerships typically only expect to profit $1500-2000 on a trade-in based on my research, and that the internet price is the rock bottom lowest price offered- so the sticker on that NEON SXT is probably in the $15k's allowing room to negotiate down. I would think that from a customer retention stand point, and the fact that dealers are beginning to clear out the 2004's, that Earnhardts would be able to satisfy a returning customer by showing they are willing to break even or even a slight loss on one deal, which I'm sure can be compensated with all of the inventory your dealership moves daily. You would make my day if someone from management could atleast e-mail me with an appology for what I feel was poor customer service. You would make my year if we could make a deal happen....   $21,859 (MSRP) - $ 3,562 ("dealer Discount") - $ 1,750 (Rebate) - $ 400 (recent grad discount) - $ 500 (my down pymnt) ------------------------------------- = $15,647 plus tax, title, tags, doc fee Give me $10,000 on my NEON that (dealer) can probably sell on the internet for $13,000 and then I am only around $3000 upside down. I think this would be feasible from a dealership as large as yours to make a returning customer happy. Please let me know what you can do for me. Thank you,"

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