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The manufacturer would say they have added it into the price of the vehicle in that it's included in MSRP. But most people are negotiating from invoice these days and that's where it gets foggy. The problem is the advertising fees are regional/local in nature. I have heard of ad fees on Acadias ranging everywhere from about $250 to $900+ depending on the dealer location. According to Edmunds, they usually range from about 1-2% of MSRP, so the numbers being posted on this board are not really out of line (assuming the person quoted $900+ is buying a loaded vehicle in a big advertising market). The fees seem to be higher in large metro areas and lower for rural dealers.
kbb is Kelley Blue Book. Go to kbb.com to get '08 prices. I would think Edmunds should have them posted soon too, but they don't yet.
'08 pricing is out today on kbb. SLT-2 AWD went up a whopping $150 bucks. SLT-1 AWD went up $350. Options prices were unchanged.
Here's what Edmunds has to say about advertising fees. "Advertising fees: Sometimes buyers look up invoice prices on Edmunds and find they don't match the invoice price given by a dealer. Is the dealer trying to put one over on the buyer? Not necessarily. This is probably because an advertising fee is involved. If an advertising fee is listed on the car's invoice we consider it a legitimate fee that should be paid. However, if the advertising fee is written into the buying contract by the dealer it is another example of a dealer trying to pass along his expense to the buyer." http://www.edmunds.com/advice/buying/articles/117494/article.html My experience is that they usually amount to about 1-2% of MSRP excluding destination.
The Conquest cash shows up under my zip code (68135), so maybe it is regional. http://www.edmunds.com/new/2007/gmc/acadia/100819751/incentives.html?vdp=off&set- zip=68135&state=NE
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