No haggle pricing, comfortable enviroment, good location.
Cons:
not as large of a selection as some other competing dealerships in the area.
I have bought 3 cars at Lakeland Automall. All great experiences. My latest purchase was on my 2008 Mazda 3...I got the best price, ease of sale of any dealership in the Tampa/Lakeland area. INternet department, Mr. Hepler is the salesman to see.