Worst experience ever! Very sleazy and dishonest sales people.Written by studrew on 01/06/08 12:00:00 AM PST Go back to Sales reviews
Recommend this dealer? No Purchased a vehicle from this dealer? No
Went into Roseville BMW looking to purchase a Z4. After I found one I liked, the sales person passed me on to a 'closer'. This is something I did not expect from a BMW dealership as it is common tactic for used car lots. They then played a good cop / bad cop routine while making me wait ridiculous amounts of time between offers. This is another sleazy tactic I did not expect from a great car manufacture like BMW. Eventually my patience ran out and I made a final offer of $800 below their last offer. They then brought in the 'sales manager' who tried to bully me into accepting their original offer. I promptly left the dealership shocked and angry at the way I was treated. The very next day, I walked into Niello BMW in Sacramento and purchased a new Z4 in about 1.5 hours. Experience was like night and day. Easy to work with and very customer service oriented. They even offered to give me a free car wash anytime I was around the area. Since then, I have also purchased an X5 from Niello. My bad experience at Roseville BMW is not uncommon. I have heard other horror stories from both co-workers and family friends of the purchasing process there. Unless you plan on paying full sticker price, I would avoid Roseville BMW. Niello BMW will treat you much better...
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