I started my search using edmunds, but I also used Google to find all the dealerships that carried the Toyota Avalon Limited Hybrid 2013. We narrowed 15 dealerships down to about 6. Most of them sent the "MSRP" price. I then asked all of them to send me the price with tax and licensing fees. I didn't have an exact color preference cause price mattered more and if a dealership knows you want a certain color and they have it they might be less willing to lower the price by much. We experienced this with the Marin store. We gave an offer to the cars we were considering. Most dealerships wanted me to come in or were telling me only $500 off the MSRP cause the car was "RARE" that's BS and I was not going to walk in unless I liked the price they offered. The lowest price we got was in Fairfield (about $500) but the color was not the one we wanted and nor did we actually go in there to confirm they would do it. Dublin was a tad more, better car and great experience working with Aleshia. We had to haggle a bit but it was over the phone which was great cause my work schedule is crazy. She gave me a nice quote that was $1500 less than Marin and the only difference was the interior was the Tan and not the Black. Once I went in to buy they were kind, the dealership is very nice and the Sale Manager only tried to pitch the warranty and that was it. I felt it was great experience in the end. Going through Edmunds is the way of the future. I'd prefer to make a deal over the phone and then walk in and do the paperwork. Thanks Dublin.
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