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If you check my profile you can see I buy a lot of cars. Maybe 2 a year - I have a long commute and I get bored easily. I have learned one important thing from so many car purchases - dealerships really are different. Prices are very different from one dealer to another. Quality of sales service is very different. The F&I (finance department) experience can be painful or a breeze. Well this morning I had one of my best purchase experiences ever. In and out really fast, no low-balling my trade, a great interest rate (better than my credit union), and an "ad special" price on a non-advertised car. This is my first Nissan, and I was wary of purchasing Nissan based on visiting several dealerships before this one. I am in the Bay Area, and the Honda and Toyota dealerships are new and shiny, for the most part, sometimes "superstores." The Nissan dealerships in both my work zip code and home zip code are a "tier below" what I have come to expect from Honda and Toyota dealerships in the same areas. Concord Nissan isn't a "tier below;" it is "first tier," and was well worth going an extra 20 minutes out of my usual shopping "zone." The Dirito Brothers are one of the last of the smaller family operations, and it is evident they take pride in their operations (I bought 2 different VW Golfs from their Walnut Creek VW operation). So it was a pleasant surprise to find darn near the exact Versa (base, stick, speed control) I wanted from Concord Nissan, and to get a quick response for a quote back from them (I requested quotes through Edmunds from them and two other dealers and still haven't heard from the other two). When I got out there, the vehicle was pulled up as promised for my test drive. Based on the test drive I wanted it (hey - I really wanted this "Renault/Nissan" mash-up with its Gallic overtones and Japanese quality). But often deals flounder at right after the test drive based on the trade in allowance. How many times have I heard "we don't pay "book"" (in reference to that well know "blue book" pricing guide")? How many times have I heard a dealership say "your car is back of book" or "we use our own proprietary auction pricing service" or "we can get that for much less from auction" or "at the price we are giving you on the new car, there really isn't any room to over-allow your trade-in?" A lot. And every time I hear it, I know I've hit a dry well at that dealership, and have to patiently look for another dealer who WILL both give me my price on the new car and my price on the trade in - I just have to start over. Well, at Concord they not only gave me a great price on the new car, they gave me a great price on my trade-in. And then the internet sales person (Sheena Driver) proceeded to do the F&I paperwork herself (!) and didn't even try to torture me with "dealer pack" extras. So from start to finish it was about an hour and a half. The car was a blast driving home. I highly recommend getting an internet quote from Concord Nissan if you are in the market.