My husband and I had been searching for a specific car for over a month and had been to several dealerships in the area. It just happened that Serramonte Ford had the car we wanted. The sales staff was knowledgeable and helpful finding the car. They knew we were limited on time, and were trying to process quickly, but once I made time available they slowed everything down again. For pricing - they started high. Luckily we had been shopping for a while, so we knew the price range others in the area were offering and once we showed them that, they were ready to be competitive - no games. In all, the staff was helpful and really did work hard to make sure we had the car we wanted at a price that was fair. I would go back again if I wanted to purchase another Ford.