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Find Audi Dealers in Tacoma, Washington

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Re: Is this a fair price to aim for a 2004 A4 [drbz #93] [abc323 #94]
by drbz on Fri Apr 16 19:04:28 PDT 2004
Hi, again, I want to thank everyone for posting on here. Well, it took 'bout 20 minutes of negotiating on the telephone, but I am going to pick up a 2004 black on black 1.8T A4 with ultrasport pkg, premium pkg, lighting pkg, cold weather, and (unfortunately) infotainment pkg for...$350 over their invoice (which will have a $200 advert. fee and $135 San Diego port fee). I think this is a reasonable, fair deal, and seems just about in line with what folks on this board are paying for them. I am in Seattle, WA. To give some folks a background, we've been looking for a new car now for ~1 month. We test drove a Subaru WRX STi, Acura TL in an auto, and 2 A4's (1.8T and 3.0) manual. While the Acura was very smooth and nice, it was just a bit bland/Japanese generic, and the auto didn't excite us much. They didn't have a manual to test drive. The Subaru was an absolute hoot and a rocket (it feels faster than my '00 Corvette C5 coupe), and handled like on rails (not quite as good as the Vette), but we felt that it didn't offer any level of refinement or civility that we were looking for. Plus, neither of us liked the shopping-cart whale tail spoiler. So, the Audi was a nice blend of what we were looking for. The 1.8T was peppy, and though low on absolute power, was more fun to drive than the TL by far (at least the auto), and we look forward to adding a chip to upgrade the power. I did my test drive at University Audi in Seattle, who didn't put any high pressure sales tactic on us (didn't even ask us for a copy of license before the drive!). I figured I could get a 'good deal' there, because I am friends with the VW area representative, who then introduced me to the Audi area rep. who then called the sales mgr., Ivan, at University to 'offer us a really great deal'. Needless to say, Ivan first offered us $1600 over invoice on a fully loaded 3.0 A4, saying "because you are the area rep's friend, only I can give you this great a deal." A day later, after we called him, he now told us $1000 over invoice "but that's it...any less and we'd be losing money." We expressed to him how 'disappointing' this deal was, and thanked him for his time. By now, I had called 2 other Audi dealers, Barrier, and Robert Larson Audi in Tacoma. Only the Tacoma Audi had the 1.8T in ultrasport, in black on black. After only the 2nd phone conversation with the sales guy (his name was Jeff Hamel), I pitched my offer of $300 over invoice--he asked whether I could go higher, and I told him $350 over--but he could tell his mgr. $400 over would be my max--any more, and we'll sit out the season and not buy. Well, 5 minutes later, he called and told me "congratulations...$350 over invoice." That was for a model withOUT infotainment package--1/2 hour later, he told me that that model had actually been sold, but they would honor the deal on their similar color/spec model +infotainment (extra $800). I told him fine (though I have some reason to sneer). So, after a brief, relatively painless negotiation, we got the deal we wanted, on the car we wanted, and all made out happy. I was firm with him, and made sure he knew that : 1) we were in no hurry to buy a car (we really weren't) 2) were prepared to wait out until '05 models came out--and thus get '04 models at a discount 3) we had been shopping at the other Audi dealers, and did our homework on pricing on the internet, etc...I was fluent with the options and all the pricing Couldn't have done it without the help of others on this board--Thanks!

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