Earnhardt Hyundai North Scottsdale
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Bait & Switch Scam
Written by 03/30/2015
onEarnhardt Scottsdale Hyundai is running a Bait & Switch scam on their website by advertising We Want Your Trade-in!!! Find the Value of your Trade-in with our Free Valuation Tool. Click Here. Get the Bluebook Trade-in Value. Once you fill in your vehicle information an email is sent to you titled "Trade-in Value Report". The report provides a range that you can expect to receive when trading-in your vehicle.
Not only does this advertising lead one to believe they will honor the Bluebook values provided, but the Earnhardt sales people are also stating, in email, that they are providing full Bluebook for trades.
However, once you arrive at the dealership they will look at the car, drive it, and run a fake Kelly Bluebook report which shows a range much, much lower than the report you received from their website. They will tell you your car is in much worse condition that it really is, and they will state that they take other factors into account when evaluating a car. Yet they wont tell you what those factors are. Then when we called them out on their scam they told us to leave.
Another dealer offered us $2,200 more for the car that same day, and that was at the low end of the KBB range for trade-in value. Earnhardt was at least $3,800 below the full trade-in value. So much for Earnhardt honoring their word to provide full Bluebook for trades.
This type of scam, known as the bait & switch was highlighted in a Forbes Magazine article as the top of the 10 Outrageous New-Car Scams to Avoid. They wrote...
1. Bait And Switch This is the classic sleight of hand in which the promise of something whether its a dollar-off coupon, a low advertised price or interest rate, promised trade-in value or what seems to be a bona fide price quote from a web site is used to lure a shopper into a dealers showroom.
This type of business practice is unethical and unlawful in many areas. If this happened to you then please report it to this site, the BBB, News stations, Hyundai/Ford/GM/etc, and write reviews so that others dont have to go through this run around, or get taken by this scam.
- Recommend this dealer? No
- Purchased a vehicle from this dealer? No
- Did the dealer honor all commitments made? No
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nshyundai on 03/31/2015
Dealer Response
On behalf of everyone at Earnhardt Hyundai North Scottsdale, we would like to extend our most sincere apologies for your experience. We strive for 100% customer satisfaction and were sorry to hear that your recent service visit did not meet your expectations. Your feedback will help us ensure that this experience doesn't happen again and we would like the opportunity to resolve this matter to your satisfaction. Please contact me so we can discuss options with you.
Sincerely,
Mark Rushford
General Manager
mark.rushford@earnhardt.com
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