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Brandon, FL Acura Car Consumer Discussions

Re: Carmax??? [pappy164]
by rroyce10 on Sun Jan 15 06:26:15 PST 2006
.... I'm very familiar with Brandon Ford and I do read their Ad's in great length, being one of their competitors I find it a good business practice .... But comparing a Ford store with an Acura store kinda leaves readers down the wrong path as far as your information is concerned .... The average Ford store sells 250 units a month, the average Acura store sells 80 units a month, that's a huge difference my friend .. the Ford store can pick up a phone or hit a keystroke and have 400 units shipped and delivered to their store in 7 days or less, Acura dealers can't do that ... the Acura dealers work on future allotments and it's also based on current and future floorplan, and most Acura stores (like most import stores) have to rely on current status, because they can't make a phone call and have a duplicate there in 30 minutes, maybe 15 or 30 days depending on the store .. that's why holdback is not a profit center - and never has been. As far as what your friend purchased 6 months ago, we don't know what he purchased because the Ad's aren't reflective of any of your stated prices ... we don't know if it was an 06, an 05, was it purchased at the auction.? what was his trade worth.? etc, etc .. so you have a huge vacuum in your information .. but if you give me his Vin# I could find it. On your purchase, you had a trade and you received KBB .. so not knowing the particulars on that vehicle, it could have been worth more than their stated trade, it could have been worth less .. who knows.? .. thats we have "Real World Trade-in Values" over at the Smart Shopper board. I admire your zeal, but again .. there isn't any secret "come to Jesus" incentives or secret double wink handshakes and no 30% mark-ups .. that's usually left-up to the boating industry .. speaking of - the Miami show is coming up in another month .... the only figures that are misconstrued sometimes is the freight, the current dealer cost of advertising (which they admit openly) and the "current" incentive that Edmunds sometimes misses by a day or two ... Terry. ;)

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