Visitor Demographics

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In the month of purchase, more online car buyers visit Edmunds.com

Online Car Buyers Traffic at Purchase Month


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  1. Source: J.D. Power and Associates 2009 Automotive Marketing and Media Annual Review
  2. Source: comScore Media Metrix April 2010
  3. Deeply Engaged = new car shoppers that researched online at the make/model level. Source: Internal Edmunds Metric April 2010
  4. Source: Internal Traffic Measurement (Omniture March 2012); Edmunds.com includes Carspace and Forums
  5. Experian Registration Data July 2008; Internal sales matchback analysis
  6. Source: Quantcast June 2012

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