Bridging The Gap
Dealer Insight from Edmunds.com

Volume III   Issue No. IV October 2011


Edmunds Dealer Newsletter

Rae Selvey: An Independent Spirit in Car-Selling Finds a Perfect Fit at Edmunds
Article by Kate McLeod

Rae Selvey started working in the car business when she was 19, and immediately bucked some stereotypes. She wasn't going to be the girl who answered the phones and she wasn't going to strong-arm customers. Twenty-two years later, she is working in a new job at Edmunds.com, promoting what's been her bedrock belief from her earliest car selling days: Car buying can be — and should be — simple, smooth and fun.

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Industry Achieves Highest Monthly SAAR Since April
Article by Edmunds.com

An estimated 1,038,052 new cars will be sold in September for a projected Seasonally Adjusted Annual Rate (SAAR) of 12.9 million light vehicles, forecasts Edmunds.com, the premier online resource for automotive information. The sales pace marks the highest monthly SAAR since the 13.2 million light vehicles reported in April. That was the last full month before supply disruptions stemming from the Japanese earthquake had a true impact on sales.

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Top 10 Sedans Under $50,000 With the Most Rear Legroom for 2011
Article by Edmunds.com

If you're a car shopper who frequently travels with backseat passengers who're on the taller end of the spectrum, you've probably given some thought to rear legroom. Choose a car with too little of it and the result can be accommodations that are more cramped and confining than they need to be for those in the second row.

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Atlanta Claims Title of Fastest-Growing New Car Market, Reports Edmunds.com
Article by Edmunds.com

Atlanta is the hottest U.S. market for new car buyers, reports Edmunds.com, the premier online resource for automotive information. An Edmunds.com analysis of automotive registration data reveals that new retail car registrations in the Atlanta metropolitan area were 24 percent higher in the first half of 2011, compared to the same period in 2010.

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Midsize Pickup 'On' Again At GM
Article by AutoObserver

Midsize pickup trucks - they used to be called "compact" before they got too big for that to make sense - were presumed left for dead by the Detroit Three, but a variety of moves in the past week indicate General Motors Co. isn't carving any headstones, after all. GM hasn't said anything definitive lately about the fate of the midsize Chevrolet Colorado and GMC Canyon nameplates, seeing how their assembly plant in Shreveport, LA is scheduled to close in mid-2012.

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Chrysler Sales Up 27%; GM Up 20%
Article by AutoObserver

Chrysler's September sales soared 27 percent over a year ago and GM sales rose 20 percent, as the two were the first major automakers Monday to report September vehicle sales, which are forecasted to be at the highest monthly rate since April. September GM sales included strong performances from crossovers and trucks. At Chevrolet, Equinox sales were up 33 percent from a year ago, Chevrolet Silverado pick-up was up 36 percent and the Chevrolet Tahoe SUV soared 63 percent.

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The Ten Frankfurt-Show Cars That Matter
Article by AutoObserver

The Frankfurt auto show offered some of the never-gonna-happen eye candy expected of a top-tier international auto show, but there was an outsized dose of concept and production vehicles with heavyweight implications for a global industry in deep and hurried transition. With a few exceptions, Germany's biannual auto show was all business: the vehicles on Frankfurt's turntables present tangible insight to how automakers intend to mesh the customer's perennial desire for speed, power and elegance with rapidly greening regulatory dictates.

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Do You Disagree with True Market Value® (TMV®) Prices Reported on Edmunds.com?

If you think our numbers do not accurately reflect transactions in your area, you can help us refine our prices by providing sales data from your dealership. For more information about including your sales transaction data in our calculations, email us at dataacquisition@edmunds.com.

Email us at:

DealerCenter@edmunds.com to sign up for the Edmunds.com Monthly Dealer Insights Newsletter.

Video Highlights by

2013 Chevrolet Malibu First Drive

2011 Frankfurt Auto Show Picture Gallery
Article by Inside Line

Top 17 Manufacturers with Lowest Days to Turn: Aug. 2011
Article by AutoObserver

Days to Turn by Manufacturer is the average number of days vehicles were in dealer inventory before they were sold during the months indicated.

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Top 19 Manufacturers with Highest Consideration on Edmunds.com: Aug. 2011
Article by AutoObserver

Edmunds.com's "Consumer Vehicle Consideration by Manufacturer" for a specified period is the percentage of visitors to www.edmunds.com who viewed vehicle content (pricing, reviews, specs, photos, etc.) about a specific new vehicle, as a share of visitors who viewed similar content about any new vehicle within the same manufacturer segment. Totals will always exceed 100% since many visitors view content about multiple vehicles.

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August 2011 Market Share by Manufacturer
Article by AutoObserver

Market Share by Manufacturer is the percentage of industry sales for the months indicated for each manufacturer displayed.

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2011 Top 20 Makes by
Market Share
Article by AutoObserver

Market Share by Make is the percentage of industry sales for the months indicated for each make displayed.


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Comparison Test:
2012 Honda Civic Hybrid vs.
2011 Toyota Prius Five
Article by Inside Line

As an only child, I missed some valuable life lessons. Sharing for example. Group dynamics are confusing, too. And finally, my last character flaw as influenced by my parents' halted procreation, to me compromise is a dirty, dirty word.

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Automotive App of the Week: Rare Parts
Article by Edmunds.com

Back in the day (aka before the age of the Internet), if you wanted to locate hard-to-find parts for your car, you had to spend hours on the phone and then more time scouring junkyards. These days, the info is just a few clicks away on the Web - and now, with the Rare Parts iPhone app, it's just a few swipes and taps away.

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What are your customers saying about you?

Edmunds.com Dealer Ratings and Reviews. Check out what is being said about you in the market place.



2012 Volkswagen Beetle @ 2011 New York Auto Show 2013 Ford Taurus @ 2011 New York Auto Show Nissan Leaf Nismo RC @ 2011 New York Auto Show 2012 Nissan Versa @ 2011 New York Auto Show
2010 Audi S4 @ 2008 Paris Auto Show Video Audi e-Tron Concept @ 2010 Detroit Auto Show Video 2009 Audi TTS @ 2008 Detroit Auto Show Video Audi Quattro Concept @ 2010 Paris Auto Show Video

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