Dealer Insight Newsletter May 2013

Bridging The Gap

Dealer Insight from

Edmunds Dealer Newsletter
May 2013

Q1 Used Car Market Report from

A new report from finds that certified pre-owned sales levels are at an all-time high, and they accounted for 21 percent of all used car sales by franchise dealerships in the first quarter.

The finding is just one of many in our latest Used Car Market Report. The report will be published every quarter, and it contains a wealth of insights into America's used car market,which makes up about three quarters of all car sales in the U.S. each year. The full report for Q1 2013 is available for download on our website here. Customer Stories: Ruth's Honda Civic

Ruth's car was stolen and she dreaded buying a new one. gave her all the confidence she needed with car reviews, TMV pricing, and easy-to-use dealer quotes to buy a new Honda Civic from Rick Case Honda in Davie, Florida.

Auto Marketers Take Note: Real Relationships Still Rule in a Digital Marketplace

Word of Mouth drives sales directly, and makes marketing campaigns up to 54% more effective.

April Vehicle Sales Star Detroit Makers

April car and truck sales totaled 1.3 million vehicles, up 9% from 2012. While April car sales came in weaker than expected, pickup truck sales were robust, turning Detroit makers into the month's stars.

Staying in the Lead

Industry leaders comment on the changing dynamics in the "leads" area of the auto business.

iPad App Honored by 17th Annual Webby Awards

The iPad app was the only mobile car shopping platform honored by the 17th Annual Webby Awards, which recognizes the year's most influential internet sites and mobile apps.

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