Dealer Insight Newsletter July 2012

Bridging The Gap

Dealer Insight from Edmunds.com

Edmunds Dealer Newsletter
July 2012

Targeting the 'Young and the Restless'

Aaron Lewis, Corporate News Producer, Edmunds.com

New car purchases by young shoppers are down. Here's how to get them back behind the wheel.

Edmunds.com Launches First Television Ad Campaign: "Ask the Car People"

By Edmunds.com Marketing Team

Edmunds.com debuted a new television spot today to kick off its first ever cross-platform ad campaign. "Ask the Car People" is a unique look behind the scenes at Edmunds.com's award-winning Santa Monica headquarters.

June Car Sales Finish Stronger Than Expected

By Michelle Krebs

June car sales finished stronger than analysts predicted, with the SAAR exceeding 14 million vehicles. Gains were across most brands and nearly all segments, including trucks, SUVs and luxury cars.

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Stair-step Programs, Good or Bad for Business?

By Jeremy Anwyl, Vice Chairman

Edmunds.com's Vice Chairman addresses the question: How can stair-steps be credited with increasing sales for the last week of the month and yet be bad for business?

Inside Line To Publish Under Edmunds.com Moniker

By Avi Steinlauf, CEO, Edmunds.com Inc.

InsideLine.com's auto enthusiast content will soon fall under the Edmunds.com moniker.

Sports Cars, Fuel Sippers and the Usual Suspects Speed Out of Dealerships

By Michelle Krebs

Subaru BRZ, Scion FR-S and Hyundai Veloster are in short supply. That may signal a comeback of sales of sports cars, at least of the small, affordable variety.

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