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Edmunds.com analysts forecast that 1,461,290 new cars and trucks will be sold in the U.S. in July, for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.8 million. This would be the highest July sales since the auto industry delivered 1.49 million new car sales in July 2006. July's performance is the clearest indication yet that retail buyers are driving market demand, says Edmunds.com Senior Analyst Jessica Caldwell. "Shoppers are looking past news of recalls and rising gas prices and they're finding affordable interest rates and other incentives that make it easier to buy a new car." Check out the Sales Volume and Market Share forecast by manufacturer on Edmunds.com.
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