Bridging The Gap
Dealer Insight from Edmunds.com

Edmunds Dealer Newsletter

August 2012

Improving the Sales Experience for Car Dealers and Buyers

Aaron Lewis

Edmunds.com assembled a panel of local dealers to learn more about ways to make the car buying experience more enjoyable.

Edmunds.com Reaches Facebook Milestone, Boasts Largest Social Media Presence Among Car Shopping Sites

By Edmunds.com Social Media Team

Edmunds.com, the premier online resource for automotive information, boasts the largest social media presence among car shopping sites.

Jeremy Anwyl: Why Trust Is Vital for Sustainable Growth and How To Build It

By Jeremy Anwyl

Generally speaking, customers don't trust dealers and dealers don't trust customers. In this competitive time, the real driver of growth can be a plan to build trust with consumers. Edmunds.com Vice Chairman Jeremy Anwyl spells out how.

July Car Sales: Solid Retail Sales, Weak
Fleet Orders

By Michelle Krebs and Bill Visnic

The Senior Analyst and Senior Editor offer a breakdown of last week's auto sales, including insights from the Big Six manufacturers.

Cadillac ATS Wins Gold in Olympics Advertising

By Michelle Krebs

Commercials for the Cadillac ATS during the London Olympics drove consumers to shop for the new sport sedan.

Five Myths About Stick Shifts

By Carroll Lachnit

Nearly extinct manual-transmission cars have their ardent defenders, but some of the reasons they cite for their superiority and desirability aren't supported by facts.

Don't miss us at AutoCon, September 5-8th at the Aria in Las Vegas!

Our own John Giamalvo, Director of Dealer Strategy at Edmunds.com, will be speaking on
"Simple Steps to Maximize your SEO." Stop by our booth in the exhibit hall to learn more!