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The auto industry is bracing for major shifts in search marketing as social media and video digital marketing matures. 58% of new-car buyers visited a dealership as a result of watching video content, according to a 2012 study by NADA.
As results from new-vehicle crash testing now demonstrate little difference among models, consumers increasingly are going to demand more — and more sophisticated — active safety features, said Jeremy Anwyl, Edmunds.com vice chairman, at a meeting of the International Motor Press Association.
The formula for New Vehicle True Market Value® has expanded to 210 Nielsen DMAs, which now provides a more accurate price to shoppers AND dealers. Learn more about Edmunds TMV®.
Look for us in the latest issue of Automotive News on newsstands now.
Studies estimate that by 2040, about 90 percent of new cars sold will still have an internal combustion engine. And the reason is simple: gasoline.
According to USA Today, "Detroit automakers have reached out to young buyers as never before with a raft of appealing small cars that they would have rejected as unprofitable in the past."
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† Edmunds.com received the highest numerical score in the proprietary J.D. Power 2014 Third-Party Automotive Website Evaluation Study℠. Results based on responses from 3,381 responses, measuring 14 companies and measures third-party automotive website usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of owners surveyed from January 2014. Your experiences may vary. Visit jdpower.com.