Bridging The Gap
Dealer Insight from Edmunds.com

Edmunds Dealer Newsletter
April 2013

Auto Industry Braces for Major Shifts in Search Marketing

The auto industry is bracing for major shifts in search marketing as social media and video digital marketing matures. 58% of new-car buyers visited a dealership as a result of watching video content, according to a 2012 study by NADA.

Connect with Edmunds Premier Dealer on Facebook and @EdmundsPremier on Twitter to keep up on the latest auto industry news, and gain additional visibility and exposure for your dealership!

Active Safety, More Tuned-In Dealers Are Next Consumer Hot Buttons

As results from new-vehicle crash testing now demonstrate little difference among models, consumers increasingly are going to demand more — and more sophisticated — active safety features, said Jeremy Anwyl, Edmunds.com vice chairman, at a meeting of the International Motor Press Association.

Update to New Vehicle TMV® Determination Formula

The formula for New Vehicle True Market Value® has expanded to 210 Nielsen DMAs, which now provides a more accurate price to shoppers AND dealers. Learn more about Edmunds TMV®.

Edmunds Premier Dealer

Look for us in the latest issue of Automotive News on newsstands now.

Why the Internal Combustion Engine Is the Future

Studies estimate that by 2040, about 90 percent of new cars sold will still have an internal combustion engine. And the reason is simple: gasoline.

Affordable Small Cars Attract Young Buyers

According to USA Today, "Detroit automakers have reached out to young buyers as never before with a raft of appealing small cars that they would have rejected as unprofitable in the past."

Edmunds Premier Dealers: Like and Follow us on Facebook & Twitter

Email us at:

DealerCenter@edmunds.com to sign up for the Edmunds.com Monthly Dealer Insights Newsletter.

What are your customers saying?

Edmunds.com Dealer Ratings & Reviews. Check out what is being said about you in the market place.

Edmunds.com Dealer Programs

Dealer Insight Newsletters


Subscribe to Edmunds.com's Dealer Insight Newsletter

Get industry updates and dealer best practices — free!

Enter Your Email Address:

Edmunds.com Privacy Statement
Have a question? We're here to help!
Chat*
Chat online with us
Email
Email us at help@edmunds.com
*Available daily 8AM-5PM Pacific
Phone*
Call us at 855-782-4711
SMS*
Text us at ED411