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Dealer Ratings & Reviews
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Dealer Ratings & Reviews provides your dealership with the ultimate word-of-mouth opportunity. Referrals by friends and family are still a mainstay of building a profitable source of new customers. Edmunds' Dealer Ratings & Reviews allow your satisfied customers to help spread the word for you to millions of eager consumers online.*
At Edmunds, we take seriously our objective that the content published be of value to our visitors. All submitted content is monitored for compliance with our Membership Agreement, Visitor Agreement and review submission guidelines.
Contact Us | FAQs | Dealer Information Sheet |
We recommend that dealers become personally involved in our community. You may comment on reviews and provide additional information. Below is a simple list of helpful Dos and Don'ts for dealers. We hope you find the reviews a great source of new referral business for both your sales and service departments. Please let us know of success stories you've had with customers who came to you as result of positive reviews they read on Edmunds.com.
DOs
- Do register at Edmunds.com if you haven't already done so. Only registered members can submit reviews and post comments on reviews.
- Do build your CarSpace profile page by completing the "edit profile" section and uploading a photo. Consumers will look to CarSpace to see your full profile and learn more about you.
- Do help keep your dealership information up to date.
- Do thank positive reviewers in the comments section of the review and by asking them to become a friend in CarSpace.
- Do use a negative review as a learning experience and when responding, do so with gracious professionalism.
- Do direct your customers to write reviews about their experiences with you at Edmunds.com. We find that a simple email request with a link to your dealership page at Edmunds.com is best.
DON'Ts
- Don't review your dealership or yourself (if you're a salesperson) anonymously or have your friends write reviews simply to boost your business. If consumers suspect that a good review has been falsified, they may assume the dealership does not play fairly and indicate their suspicions in the comments that follow the review.
- Don't retaliate against consumers who have written a negative review about you. Please feel free to disagree and point out where you believe the experience was different or a misunderstanding occurred. It is always best to agree to disagree in civil terms rather than permanently shun a customer.
- Don't overreact to a single negative review. Even the best businesses can have a customer who may not have enjoyed their experience. Perhaps you or they had a bad day. Perhaps there was a misunderstanding. Use this as an opportunity to learn and grow your business, and to meet the needs of your future customers.
- Don't use the reviews platform (reviews or comments) to solicit business by posting specials or inventory.
If you have any questions about Dealer Ratings & Reviews, or would like to provide your feedback, please feel free to Contact Us.
* Edmunds.com pages are indexed and results are available on search engines such as Google and Yahoo. Edmunds cannot control how often the search engines index the Edmunds.com pages or which of our pages they choose to display in response to their users' searches.
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