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About Edmunds.com
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About Edmunds Network
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Edmunds Automotive Network includes these four distinct properties:
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Edmunds.com: Premier online destination for automotive shopping and research |
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Inside Line: The most-relied upon online resource for automotive enthusiasts |
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Car Space: The largest automotive community on the web |
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Auto Observer: Industry transforming analysis and commentary |
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Engaging, authoritative and trusted brands |
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Premier award-winning editorial department
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Most expansive vehicle testing program |
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Most up-to-date automotive show coverage |
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Largest auto multimedia library on the web |
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World-class, comprehensive automotive data
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Edmunds Automotive Network sites are driven by Edmunds' organic content and data |
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Largest, world-class data staff: 6 PhDs in Statistics, Mathematics and Econometrics |
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Data staff has years of experience in methodology development, data modeling, analyzing internet consumer behavior and automotive data |
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Highest quality sales lead provider |
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Largest online automotive community |
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Respected and highly valued automotive industry resource |
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Edmunds.com Empowers Automotive Consumers
| Find the Right Car |
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Present Simple and Timely Content |
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Compelling Search Experience |
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Authoritative Ratings, Reviews, Advice |
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Comprehensive Vehicle Data & Photos |
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Improved Compare & Configure Tools |
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Highly Relevant Local Pricing |
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| Buy with Confidence |
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Authoritative Advice |
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Guides, 10 Steps to... |
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How-To, Videos |
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Editorial Tips & Checklist Throughout Site |
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| Get the Best Deal |
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"What You Should Pay" (Local TMV) |
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Pricing Trends and Predictions |
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"What Others Paid" (Comp Report) |
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Deals (Incentives, Hot & Cold Best Ad Deals) |
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| Find the Right Dealer |
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Consumer Feedback |
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Premier Dealer Program: Connecting the consumer to the dealer showroom online, targeted dealer advertising |
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Dealer Locator: Connect local dealers to the consumer for online exchange |
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| Audience Overview |
| Year over year, Edmunds sees increased numbers in unique visitors. Edmunds is one of the top three automotive Web sites. |
| Edmunds Network Audience Highlights |
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Over 15.7 million Unique Visitors per month/Edmunds.com over 12 million |
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Over 185 million Page Views per month |
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Over 15.5 Page Views per month per Visitor |
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| Audience Demographics |
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73% between 25 - 54 years of age |
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51% Males, 49% Females |
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69% College graduate or higher |
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89% earning over $50,000 per year, per year; average HHI is $91,000 |
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| Audience Metrics |
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Largest new car audience on the web consisting of highly engaged users researching and comparing vehicles |
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90% of our visitors intend to purchase a new or used vehicle within 90 days |
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Over 300,000 new and used vehicle leads delivered per month to partner dealer networks |
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Third party lead providers and OEMs rank Edmunds.com as the highest-quality lead provider in the industry. This means that our leads have the lowest cost-per-sale compared to any other lead-generation site |
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Edmunds.com Inside Line reaches over 3 million unique monthly visitors, surpassing the combined circulation of the country's two largest print automotive magazines |
| Media Accolades |
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Named "Best Automotive Sales and Research Site" by Keynote Systems, which provides IT and marketing executives with unbiased benchmarking data, competitive analysis and operational metrics from the customer perspective |
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Named "Best of the Web" by Forbes |
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Named "Best Site" for shopping for a new or used car by The Wall Street Journal |
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Named "Best Car Research on the web, Hands Down" by Forbes ASAP |
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J.D. Power and Associates named Edmunds.com "Most Useful Website" four years running |
Edmunds.com is headquartered in Santa Monica, California and maintains a satellite office in Troy, Michigan.
Contact Edmunds.com today
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