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About Edmunds.com
Edmunds.com is the premier online resource for in-depth automotive information. Edmunds.com was named "best car research" site by Forbes ASAP, has been selected by consumers as the "most useful Web site" according to every J.D. Power and Associates New Autoshopper.com StudySM and was ranked first in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal.
In addition to the over 400,000 high- quality consumer leads generated to partner networks monthly, Edmunds licenses our comprehensive set of data, tools and services, including Edmunds.com True Market Value® pricing, to third parties. For example, Edmunds.com provides over 800,000 pages of content for AOL's auto channel, NYTimes.com's auto section, About.com and iVillage. Edmunds.com also supplies monthly automotive data reports to Wall Street analysts and other industry related organizations.
Edmunds.com is headquartered in Santa Monica, California and maintains a satellite office in Troy, Michigan.
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9.4 million Unique Visitors per month |
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Over 137 million Page Views/Month |
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Over 15.9 monthly Page Views on average per Visitor |
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Demographics (six month average)
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74% between 25 ? 54 years of age |
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65% Males, 35% Females |
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89% earning over $50,000 per year; average HHI is $91,000
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56% earn over $75K per year |
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37% earn over $100K per year |
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66% College graduate or higher |
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Metrics
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90% of our visitors submitting leads intend to purchase a new or used vehicle within 90 days. |
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More than 400,000 new and used vehicle leads delivered per month to partner dealer networks. |
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General Motors, AutoNation, AutoUSA, and other OEMs rank Edmunds as the highest-quality lead provider in the industry. This means that our leads have the lowest cost-per-sale compared to any other lead-generation site. |
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Ranks #1 for highest average minutes spent versus all other new vehicle automotive websites. A six-month average of Nielsen NetRatings reports that an average Edmunds.com user is on the site for 13 minutes per month.. |
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Ranks #1 for highest average number of page views per visitor versus all other automotive resource. A six-month average of Nielsen NetRatings reports that an average Edmunds.com user view 22 pages per month.. |
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Ranks #1 for highest average frequency of visits per month versus all other automotive resource websites. A six-month average of Nielsen NetRatings reports that an average Edmunds.com user visits the site 1.67 times per month.. |
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J.D. Power and Associates reports that visitors to Edmunds.com stated that the Internet had the greatest impact in their make/model and pricing decisions. |
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J.D. Power and Associates named Edmunds.com "Most Useful Website" for the last four years running. |
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Named "Best of the Web" by Forbes |
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Named "Best Site" for shopping for a new or used car by The Wall Street Journal |
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Named "Best Car Research on the web, Hands Down" by Forbes ASAP |
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Named "Top Ranked Web Site" in the automotive sales and information industry by Keynote Systems |
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Selected by AOL and New York Times to power their new vehicle automotive channel |
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Key source of transaction pricing data for USA Today and may other print and electronic data companies |
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