2011 Chevrolet Volt: 10,000 Sold By Year's End?
November 08, 2011
GM had its best month of Volt sales so far in October, with 1,108 models sold. That's a pretty sizable increase over sales in September, which came in at 723 units, and it puts total year-to-date sales for the model at a little over 5,000 units.
Now you may remember that GM projected first-year sales of 10,000 units for the Volt, back when the model was first introduced. With just a couple months left in the year, the manufacturer obviously has some catching up to do if it hopes to meet its forecast.
One approach that GM is taking to boost sales involves shoring up its supply. According to the manufacturer, Volt dealers have complained about having more customers than inventory, and it plans to make more Volts available to customers by allowing dealerships to sell the 2,300 demonstration models that it had been requiring them to keep on the lots. As a result, retail inventory will more than double, from 1,800 to 4,100. GM also plans to grow its Volt dealer network by year's end.
What do you think? Will these efforts enable GM to reach its target? Or is 10,000 units by the end of the year a pipe dream?
Warren Clarke, Automotive Content Editor