Bought it because it's actually a Toyota Corolla, minimally re-skinned, but all Toyota mechanicals. I drove it until 2005, then gave it to my son, who still has it. Fluid changes, tires, one battery, one fairly recent set of rear brake pads, that's it, and it's 10 year old this month, and still running like a top. It's still on it's first muffler, for goodness sakes.
Durability, low cost of ownership overall, including great gas mileage