The ride in the Equinox is very smooth - the suspension is great and it drives like a car. I was also surprised coming from a much larger engine that the smaller V6 still has a lot of get up and go. In addition, I'm getting 25mpg highway and 21-22 city. To me this is the best feature especially since the gas tank holds 20 gallons - which I think it kinda big for this size SUV. Anyway, its nice to be able to go over 400 miles on one tank. I just started a carpool at work, and the Equinox easily fits 4-5 adults - especially with the rear seat set back.
Radio controls on the steering wheel, leather wrapped steering wheel, fuel economy, suspension, mp3/aux slot in the radio, OnStar, and the fake woodgrain
The material of the seats stinks. It's cheap (and even worse in the LS models). Power lift gate would be nice