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What did GM's Cruze Lose?
By gandalf7719 on
2011 Chevrolet Cruze 2LT 4dr Sedan (1.4L 4cyl Turbo 6A)
I have been eagerly anticipating the release of GM’s Cruze since it first appeared on the horizon, a compact chocked full of technology forward engineering economy and the first to bring Flex Fuel Vehicle (FFV) technology to a fuel efficient compact. So imagine my surprise when after negotiating my best deal at my local dealer when my excitement of the vehicle’s capability to run on E85 a fuel produced in America was met with a blank stare. He went on to explain that “FFVs have yellow gas caps, and the Cruze doesn’t.” In simple terms on the way to market the Cruze did lose its FFV capability un-noted in most arenas and media outpourings. So just when it seemed
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GM was about to get ahead of the curve and lead the class, it manages to lose that first and probably more. Maybe GM should look at re-badge it the cobalt redux or the cavalier tres, because what the Cruze brings to the compact market isn’t new, everything it offers some other company already does, and might do better. I expect that the share of the market the Cruze settles into will be no better than that of its aforementioned predecessors when the honeymoon period of Cruze sales passes. How unremarkable this story and this “new” offering has become on its way to the consumer.
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