2011 Chevrolet Cruze 2LT 4dr Sedan (1.4L 4cyl Turbo 6A)
I have been eagerly anticipating the release of GMs Cruze since it first appeared on the horizon, a compact chocked full of technology forward engineering economy and the first to bring Flex Fuel Vehicle (FFV) technology to a fuel efficient compact.
So imagine my surprise when after negotiating my best deal at my local dealer when my excitement of the vehicles capability to run on E85 a fuel produced in America was met with a blank stare.
He went on to explain that FFVs have yellow gas caps, and the Cruze doesnt.
In simple terms on the way to market the Cruze did lose its FFV capability un-noted in most arenas and media outpourings.
So just when it seemed
GM was about to get ahead of the curve and lead the class, it manages to lose that first and probably more.
Maybe GM should look at re-badge it the cobalt redux or the cavalier tres, because what the Cruze brings to the compact market isnt new, everything it offers some other company already does, and might do better.
I expect that the share of the market the Cruze settles into will be no better than that of its aforementioned predecessors when the honeymoon period of Cruze sales passes.
How unremarkable this story and this new offering has become on its way to the consumer.
† Edmunds.com received the highest numerical score in the proprietary J.D. Power 2014 Third-Party Automotive Website Evaluation Study℠. Results based on responses from 3,381 responses, measuring 14 companies and measures third-party automotive website usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of owners surveyed from January 2014. Your experiences may vary. Visit jdpower.com.