2010 Chevrolet Camaro SS: What If J Mays Is Right?
July 06, 2010
Wherever I go in the Camaro SS, people take notice. They deliver a little critique about the way it looks, ask about its performance, talk a bit about General Motors.
But no one ever mentions that it's a Camaro. No one ever gets what it's about. It's an abstraction, the latest performance thing from Chevrolet. At least when the 2002 Corvette Z06 is right there next to you, people can imagine going places in it (or not, as the case might be).
Ford's J Mays continues to be reviled for popularizing post-modern retro cars at Ford, but you have to say that the Mustang is still getting respect for the way it looks and I'm not sure that the same holds true of the Camaro. Mays believes that every car tells a story, a little cultural nugget about where it's been, where it's going and where you fit in.
I'm not sure the Camaro is telling a story. And once the shock of its newness wears off, I'm a little worried about its future.
Michael Jordan, Executive Editor @ 18,775 miles