Anyone who thinks that the introduction of the Scion FR-S meant the death of the tC is delusional. The current tC starts around $19,000 and represents some 40 percent of all Scion sales. It also has the distinction of having the youngest average buyer age: 28.
Considering the tC's sales success for the brand, you can understand why the 2014 Scion tC doesn't mess with the system much. The front fascia is new, FR-S-inspired and features a gaping maw and Prius C-inspired headlamps.