Volkswagen Returns to 2014 Super Bowl With New 60-Second Spot


  • 2012 Volkswagen Passat Picture

    2012 Volkswagen Passat Picture

    Will Volkswagen's 2014 Super Bowl commercial top The Force? | December 23, 2013

Just the Facts:
  • Volkswagen will be part of the advertising blitz at the 2014 Super Bowl, the company announced on Friday.
  • The German automaker scored big during the 2011 Super Bowl with a Star Wars-themed commercial starring the 2012 Volkswagen Passat and a pint-sized Darth Vader.
  • No word yet on which Volkswagen vehicle will be featured in the upcoming event.

HERNDON, Virginia — Volkswagen will be part of the advertising blitz at the 2014 Super Bowl, the company announced on Friday.

The German automaker scored big during the 2011 Super Bowl with a Star Wars-themed commercial starring the 2012 Volkswagen Passat and a pint-sized Darth Vader. The commercial is widely considered to be the best auto commercial ever shown during the Super Bowl.

No word yet on which Volkswagen vehicle will be featured in the upcoming event. The company said that the new spot "is uniquely Volkswagen."

"Volkswagen gladly accepts the challenge of keeping fans smiling during the Big Game's commercial break," said Vinay Shahani, Volkswagen of America vice president of marketing, in a statement.

Edmunds says: Whatever VW ends up doing during the 2014 Super Bowl is bound to be memorable.

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