Toyota Zips Past BMW To Grab Most Valuable Car Brand Title


  • 2013 Toyota Prius Picture

    2013 Toyota Prius Picture

    Toyota is the world's most valuable auto brand, thanks to products like the 2013 Toyota Prius. | May 21, 2013

Just the Facts:
  • Toyota is the world's most valuable automotive brand, according to an annual ranking of the world's top brands.
  • Toyota's 2013 brand value is pegged at $24.5 billion, in large part due to its hybrid vehicles, including the Toyota Prius.
  • BMW came in second in the Millward Brown annual study, as its brand value dipped by 2 percent to $24 billion.

NEW YORK — Toyota is the world's most valuable automotive brand, according to an annual ranking of the world's top brands.

Toyota's 2013 brand value is pegged at $24.5 billion, in large part due to its hybrid vehicles, including the Toyota Prius. Toyota recorded a double-digit brand-value increase, the study noted, rising 12 percent this year.

BMW came in 2nd in the Millward Brown annual study, as its brand value dipped by 2 percent to $24 billion. BMW has been alternating with Toyota for 1st place in the study for several years. BMW was the most valuable auto brand in the 2010 and 2012 rankings. Toyota held the top spot from 2006-'09 and again in 2011.

Mercedes-Benz came in 3rd in the 2013 Millward Brown study, with a valuation pegged at $18 billion. It was followed by Honda at $12.4 billion, Nissan at $10.2 billion and Volkswagen at $8.8 billion.

The 2013 Top 100 ranking is led by Apple, with a brand value of $185 billion, up from $182 billion in 2012.

Edmunds says: Toyota bets the farm on hybrids and ends up with an impressive world title.

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