Toyota Me.We Concept Pitched as Anti-Excess Car


  • Toyota Me.We Picture

    Toyota Me.We Picture

    Toyota Me.We. | April 26, 2013

8 Photos

Just the Facts:
  • The cheap and recyclable Toyota Me.We electric concept is being pitched by the Japanese automaker as an "anti-excess car."
  • The concept's name is said to express "its simultaneous concern for personal well-being (Me) and that of others (We)."
  • The chassis is made of tubular aluminum and the cabin features a bamboo floor.

PARIS — The cheap and recyclable Toyota Me.We electric concept is being pitched by the Japanese automaker as an "anti-excess car" that puts a premium on no extras.

The concept's name is said to express "its simultaneous concern for personal well-being (Me) and that of others (We)." Toyota has not announced any production plans for the Me.We.

"Me.We seeks to resolve a number of real-life contradictions, not through reinvention of what a car is, but by taking a different approach that is simpler, more appropriate and realistic — an alternative to cars that are about 'passion and status,'" said Toyota in a statement.

The chassis is made of tubular aluminum and the windshield can be folded down. The cabin features a bamboo floor. The molded body panels have a texturized look. The Me.We weighs in at just 1,653 pounds, about 20 percent less than a conventional supermini, according to the automaker.

The Me.We features an in-wheel motor system that can be operated in two- or four-wheel drive.

The Me.We debuted at Le Rendez-vous Toyota, Toyota's brand experience center on the Champs Elysees. French architect Jean-Marie Massaud helped with the Me.We's design.

Edmunds says: An oddly compelling car with a bad name that's rapidly becoming the butt of jokes.

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