Toyota, Ford and Honda Top Best-Loved Car Brands List


  • 2013 Toyota Prius Picture

    2013 Toyota Prius Picture

    The 2013 Toyota Prius helped to earn Toyota the number one spot in the green category in a new study by Consumer Reports. | February 01, 2013

Just the Facts:
  • Toyota, Ford and Honda dominated the 2013 Car Brand Perception Survey by Consumer Reports magazine.
  • The trio came out on top when consumers were surveyed about what auto brands they admired in seven different categories: quality, safety, value, performance, design, technology and environmentally friendly.
  • Consumer Reports noted that "newcomer Tesla is on the rise, challenging established brands."

YONKERS, New York — Toyota, Ford and Honda dominated the 2013 Car Brand Perception Survey by Consumer Reports magazine.

Toyota took the number one spot, followed by Ford and Honda.

The trio came out on top when consumers were surveyed about what auto brands they admired in seven different categories: quality, safety, value, performance, design, technology and environmentally friendly.

Chevrolet came in at number four in the study.

"Toyota, Ford, Honda and Chevrolet scored well above the second-tier performances in our survey," said the Consumer Reports Cars Blog on Friday. "When looking past sixth-ranked Volvo, many brands are clustered close together, showing that consumers are identifying with more brands than before, making it harder for most car companies to stand out from the competition."

Consumer Reports noted that "newcomer Tesla is on the rise, challenging established brands." Tesla was named by respondents as one of the most environmentally friendly car brands, ahead of Honda, Ford and Chevrolet. But Toyota remained in the number one spot in the green category, widening its lead over Smart.

Volvo continued to have a substantial lead in the area of safety, with 53 percent of respondents who are aware of the brand naming it No. 1.

Ferrari catapulted into the lead for performance, from number seven in 2011, pushing BMW down a notch, the study noted.

Toyota grabbed the lead for technology/innovation from Mercedes-Benz.

The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 2,034 adults from December 6-16, 2012 and collected survey data from 1,764 adults in households that had at least one car.

Edmunds says: Consumer Reports rightly warns buyers that perception often differs from reality and that it's critical for shoppers to research makes and models carefully rather than relying on "fuzzy impressions."

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