Sebastian Vettel Tapped as Infiniti's Director of Performance | Edmunds.com
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Sebastian Vettel Tapped as Infiniti's Director of Performance


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Just the Facts:
  • Three-time Formula One World Champion Sebastian Vettel is Infiniti's new director of performance, the automaker announced on Wednesday at the 2013 New York Auto Show.
  • Vettel "will be crucial to the development of our future vehicle lineup," said Infiniti President Johan de Nysschen.
  • Vettel has been central to the development of the 2014 Infiniti Q50, the company noted.

NEW YORK — Three-time Formula One World Champion Sebastian Vettel is Infiniti's new director of performance, the automaker announced on Wednesday at the 2013 New York Auto Show. In effect, the 25-year-old German-born Vettel becomes the "face" of Infiniti, while at the same time lending the upscale Nissan brand more performance credentials.

Vettel is only the third driver in Formula 1 history — after Juan Manuel Fangio in the 1950s and Michael Schumacher more recently — to win three titles in a row. ESPN's driver profile of Vettel describes him as "everything F1 wants in its world champion: smart, quick-witted and above all very, very fast."

Vettel "will be crucial to the development of our future vehicle lineup," said Infiniti President Johan de Nysschen.

Vettel, the Infiniti Red Bull Racing driver, has been central to the development of the 2014 Infiniti Q50, the company noted. He also contributed his name to the Infiniti FX Vettel Edition.

"I am looking forward to working closely with Infiniti in developing more of their road cars into the future," said Vettel in a statement.

Edmunds says: It wouldn't be surprising to hear that Vettel is helping Infiniti develop a much-needed supercar.

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