Renault-Nissan Alliance To Launch Inexpensive Cars for Emerging Markets


  • Carlos Ghosn Picture

    Carlos Ghosn Picture

    Renault-Nissan Alliance CEO Carlos Ghosn says customers in emerging markets don't want decontented cars from mature markets. | July 17, 2013

Just the Facts:
  • The Renault-Nissan Alliance will launch new inexpensive cars designed specifically for customers in emerging markets such as India starting in 2015.
  • "These influential consumers don't want a decontented car originally intended for consumers in mature markets," said Renault-Nissan Alliance CEO Carlos Ghosn.
  • The alliance said the new cars will reflect "cost-breakthrough pricing" in multiple body and powertrain configurations.

CHENNAI, India — The Renault-Nissan Alliance will launch new inexpensive cars designed specifically for customers in emerging markets such as India starting in 2015, the two said in a joint statement on Wednesday.

"These influential consumers don't want a decontented car originally intended for consumers in mature markets," said Renault-Nissan Alliance CEO Carlos Ghosn.

The alliance said the new cars will reflect "cost-breakthrough pricing" in multiple body and powertrain configurations.

More details, including pricing and product descriptions will be announced later. The program is internally named CMF-A and is said to cover the "most affordable category of cars" in Renault-Nissan's common module family.

"Significant body style and powertrain variations can be matched to specific customer needs and preferences in India and other high-growth markets," the alliance said.

Nissan on Monday said it will build the Datsun Go at the Chennai plant here and sell the hatchback for less than $6,700 in India.

Edmunds says: This latest move by the Renault-Nissan Alliance highlights just how important emerging markets have become to automakers.

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