- Nissan is cutting the price on seven models, including the 2013 Nissan Altima and Armada, in an effort to win buyers, especially on Internet shopping sites.
- The price cuts range from $580 on the 2013 Nissan Altima to $4,400 on the 2013 Nissan Armada.
- The prices are effective on May 3.
The price cuts range from $580 on the 2013 Nissan Altima to $4,400 on the 2013 Nissan Armada.
The prices are effective May 3.
"The price repositioning is being taken to accelerate Altima's strong sales growth moving into the summer selling season in the hotly contested midsize sedan segment," said Nissan in a statement.
The other pricing adjustments are designed to "enhance purchase consideration," the automaker said.
The vehicles represent over 65 percent of Nissan's U.S. sales volume.
The 2013 Nissan Sentra gets a price cut of $730. The high-end 2013 Nissan Juke's price is reduced by $1,290, while the 2013 Nissan Murano's price is cut by $1,460 for the low-end model to $2,410 for the high-end model. The 2013 Nissan Rogue gets a price cut of $2,300. The price cuts on the 2013 Nissan Maxima range from $2,270 on the low-end model to $3,030 on the high-end model.
Nissan is rolling out the specific pricing announcements on its Web site in advance of Friday's cuts.
In the case of the 2013 Altima, the cuts apply to the 2013 Altima 2.5 S and Altima 2.5 SV, Nissan said. The 2013 Altima 2.5 S starts at $23,070, including a $790 destination charge, a reduction of $580. The 2013 Altima 2.5 SV starts at $24,870, including shipping, a reduction of $380.
The $4,400 price cut on the 2013 Nissan Armada applies to all three models. The base 2013 Nissan Armada SV starts at $37,885, including a $995 destination charge.
Edmunds says: Nissan debuts a new aggressive pricing strategy designed to accommodate shoppers who have a maximum amount in mind when checking out cars at Web sites like this one.