Nissan Hedges Its Bets With 2014 Nissan Rogue Select
- Nissan says it will continue to sell the 2013 Nissan Rogue as an entry-level model that will slot below the redesigned 2014 Nissan Rogue in price.
- The current-generation model will be called the 2014 Nissan Rogue Select when it goes on sale in January.
- Formal pricing has not been announced, but Nissan said the Rogue Select will have a base MSRP of less than $20,000.
The current-generation model will be called the 2014 Nissan Rogue Select when it goes on sale in January. The Rogue Select will compete with entry-level versions of the Honda CR-V, Hyundai Tucson, Toyota RAV4 and others.
Formal pricing has not been announced, but Nissan said the Rogue Select will have a base MSRP of less than $20,000. The redesigned 2014 Nissan Rogue starts at $23,350, including an $860 destination charge.
"As the compact SUV segment is becoming very specialized, there is an opening for a low-cost, high-content offering, which is a gap that the Rogue Select will fill," said Fred Diaz, Nissan North America divisional vice president of sales and marketing. "Rogue Select will allow Nissan to continue its strong performance in the segment, which will only get stronger once the all-new, U.S.-built 2014 Rogue goes on sale."
The redesigned 2014 Rogue goes on sale in November.
The Rogue Select is built in Kyushu, Japan, while the 2014 Rogue is built in Smyrna, Tennessee.
Nissan said that more details about Rogue Select, including equipment levels and pricing, will be disclosed closer to its on-sale date.
This isn't a new strategy for the Japanese automaker.
Earlier this year, Infiniti announced it will continue to sell the G37 sedan as an entry-level model that will slot below the new 2014 Infiniti Q50 in price.
The G37 will continue for at least another year. It will be positioned as an entry-level model priced to compete with the Audi A3, BMW 320i and Mercedes-Benz CLA.
Edmunds says: More choice for consumers is always a good thing.