Montezemolo Wants To Keep Ferrari Exclusive, "Like a Beautiful Woman"


  • Luca di Montezemolo Picture

    Luca di Montezemolo Picture

    Ferrari Chairman Luca di Montezemolo said he wants to limit Ferrari production this year to fewer than 7,000 cars. | May 09, 2013

Just the Facts:
  • Ferrari Chairman Luca di Montezemolo says he plans to limit Ferrari production this year to fewer than 7,000 cars, to maintain the brand's exclusivity.
  • Montezemolo said: "A Ferrari is like a beautiful woman. She must be worth waiting for and desired."
  • Ferrari's global sales in the first quarter rose 4 percent to 1,798.

MARANELLO, Italy — Ferrari Chairman Luca di Montezemolo says he plans to limit Ferrari production this year to fewer than 7,000 cars, to maintain the brand's exclusivity.

"A Ferrari is like a beautiful woman," Montezemolo said Wednesday at a meeting to announce Ferrari's first-quarter results. "She must be worth waiting for and desired."

Montezemolo added: "I base my ideas on what I learned from Enzo Ferrari — if we produce less cars, we will not flood the market and it makes our used cars more desirable, too."

Ferrari's global sales in the first quarter rose 4 percent to 1,798, not including pre-sales of the new Ferrari La Ferrari that was unveiled in early March at the 2013 Geneva Auto Show.

The company, a subsidiary of Italian auto giant Fiat, said first-quarter revenue increased 8 percent to $723 million, while net income jumped 37 percent to $73 million.

Edmunds says: Ferrari's boss understands women — and brand exclusivity.

ADVERTISEMENT
ADVERTISEMENT

Marketplace

up2drive

Get Pre-Approved for a Loan


Car.com

Credit Problems?
We can help you get Financing!

ADVERTISEMENT
Have a question? We're here to help!
Chat*
Chat online with us
Email
Email us at help@edmunds.com
*Available daily 8AM-5PM Pacific
Phone*
Call us at 855-782-4711
SMS*
Text us at ED411