Mitsubishi Mirage To Debut at 2013 New York Auto Show, on Sale in U.S. in September
- Mitsubishi North America President Yoichi Yokozawa confirmed the Mirage will debut at the 2013 New York Auto Show.
- This B-segment hatchback will go on sale in the United States in September 2013.
- Company officials refer to it as the "global small car," as it may not be called Mirage in the U.S.
LOS ANGELES — It was barely a footnote today at the Mitsubishi press conference at the 2012 Los Angeles Auto Show, but Mitsubishi North America President Yoichi Yokozawa announced that the recently redesigned Mitsubishi Mirage will debut at the 2013 New York Auto Show. He also confirmed that the B-segment car will go on sale in the United States in September 2013.
After the press conference, another Mitsubishi official said the car may not be sold under the Mirage name in the U.S. "We're getting the car," he said. "We just don't know if it's going to be called Mirage."
The same official confirmed that the small hatchback will launch with a gasoline engine, though it's unclear if the U.S. version would adopt the 76-horsepower, 1.2-liter three-cylinder engine used in Mirages sold in other markets, including Japan.
In addition, it's a virtual certainty that Mitsubishi will build hybrid and electric cars off the Mirage platform eventually, as company officials reiterated their commitment to that technology today.
"We believe 20 percent of our vehicle production in 2020 will have electric-drive technology," the official told us.
Surprisingly, the Mitsubishi Mirage has a shorter wheelbase than the i-MIEV, but it's longer and wider overall. The Japanese-spec Mirage hatchback is smaller than most of the B-segment hatchbacks currently on sale in the U.S., including the Ford Fiesta and Honda Fit, but a U.S.-spec version could grow in length once it's repackaged in an American-friendly sedan body style with our 2.5-mph bumpers.
Edmunds says: A lack of new product is the biggest problem over at Mitsubishi. The very fact that the company is willing to bring the Mirage to the U.S. is a step in the right direction.