Mini's Latest Stunt Involves Santa, World Record Attempt
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Mini's Latest Stunt Involves Santa, World Record Attempt


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Just the Facts:
  • Mini's latest stunt involves Santa, the Mini Paceman and an attempt to compile the world's longest wish list.
  • A convoy of Minis will travel to the Arctic Circle to bring attention to the new 2013 Mini Paceman, the Mini Clubman and Mini Countryman.
  • Mini recently launched a new "Not Normal" advertising campaign, a concept it says has "guided the design of Mini for over 50 years.

MUNICH, Germany — Mini's latest stunt involves Santa, the Mini Paceman and an attempt to compile the world's longest wish list.

A convoy of Minis will travel to the Arctic Circle to bring attention to the new 2013 Mini Paceman, the Mini Clubman and Mini Countryman.

The Minis will be traveling "to Rovaniemi located at the Arctic Circle to bring Santa Claus Christmas letters written by children and adults from all over the world," said Mini in a statement on Tuesday. "At the same time, Mini will be competing for the Official Guinness World Records attempt by trying to assemble the longest wish list to Santa Claus."

When the fleet reaches the Arctic Circle, Rauno Aaltonen, the Mini-driving winner of the historic 1967 Monte Carlo Rally, will demonstrate the Paceman.

Mini recently launched a new "Not Normal" advertising campaign, a concept it says has "guided the design of Mini for over 50 years.

Some of the more memorable Mini stunts include turning a Mini into an abstract-expressionist artist by having the car splatter paint while driving round in circles, and cruising around with a huge rubber duck on top of a Mini.

If successful on the Santa mission, this would mark the second year in a row that Mini achieved a world record. In 2011, 26 people more than 5 feet tall crammed into a Mini Cooper for at least 5 seconds.

Mini also took center stage in the world's tightest parallel parking space record attempt.

Edmunds says: Mini's Santa escapade is actually one of its tamer attempts at weirdness.

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