MG Motor Explores New Sports Car, Return to U.S. Market | Edmunds.com
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MG Motor Explores New Sports Car, Return to U.S. Market


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Just the Facts:
  • MG Motor, the Chinese-owned British sports car maker that once sold tens of thousands of cars in the U.S., is considering options for a new sports car — and dreaming of a return to the U.S. market.
  • Edmunds has learned that exploratory MG sports car work has been scheduled into the 2014 agenda of the recently opened SAIC design studios in Shanghai.
  • SAIC owns the MG brand.

LONDON MG Motor, the Chinese-owned British sports car maker that once sold tens of thousands of cars in the U.S., is considering options for a new sports car — and dreaming of a return to the U.S. market.

Edmunds has learned that exploratory MG sports car work has been scheduled into the 2014 agenda of the recently opened SAIC design studios in Shanghai.

SAIC owns the MG brand.

Sports-car proposals will likely include a traditional MGB-MX-5 roadster, although the company may conclude that Mazda has this market sewn up, according to a well-placed source.

The widely admired 2012 MG Icon concept will also be a starting point for the exercise.

Although the possibility of this new MG sports car being sold in the U.S. is relatively remote at this stage, a re-entry into the U.S. is considered a long-term goal.

The fact that a design exercise is underway is proof that the company ultimately aims to return to the sports-car market.

But it is first keen to establish MG Motor with a more mainstream range of models first. Design work on new MGs and Chinese-market Roewes is carried out at the Shanghai studio in tandem with the design and engineering activities performed at the company's Birmingham, England studio and engineering center.

A new MG sports car is not yet officially in the MG Motor product plan, the company says.

Edmunds says: Don't put your shopping plans for that dream sports car on hold. But the latest intelligence suggests that a new MG sports car could be in the cards — even for U.S. buyers — sometime down the road.

Comments

  • kokomojoe kokomojoe Posts:

    Looks like a Mini Cooper to me. China has yet to come up with their own styling or designs

  • The idea of a new MG sports car is an obvious one that would surely build the credibility of the marque and enhance the viability of a return to the USA. Look at MINI who showed their rather neat little Superleggera MINI Roadster concept last week - they are not doing that purely for show. I see that the old shibboleth about avoiding conflict with the Mazda MX-5 has been regurgitated, last used around 1989 when Rover Group decided to make their MGF mid-engined. There is a good reason why Mazda (and BMW, Jaguar and soon Alfa Romeo) stick to Front/Mid engine rear wheel drive - it is the right formula for a small sports car. SAIC may choose to emulate the MGF for a 'new Midget' but my advice for what is is worth would be to stick to the winning formula.

  • "Sports-car proposals will likely include a traditional MGB-MX-5 roadster, although the company may conclude that Mazda has this market sewn up, according to a well-placed source." If true, then that would be a case of the new management repeating the bad advice of history, then. Mazda made the MX-5 the way it is because it is the best solution, despite the costs.

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