Maserati Unveils 100th Anniversary Celebration Plans
- Maserati is celebrating its 100th anniversary with a host of activities that include a gathering of 250 Maseratis from around the world in Modena, Italy in September.
- A special centennial logo has been created to mark the milestone.
- Maserati launched a dedicated centennial Web site and an official hashtag to help fans keep abreast of all the events.
MODENA, Italy — Maserati is ready to party, as the luxury automaker reveals a host of festivities that are planned for the automaker's 100th anniversary. The highlight of the year-long celebration is expected to be the official Maserati gathering in Italy September 19-21, 2014.
About 250 Maserati models will convene in Modena from all over the world. The three-day program will include driving routes on scenic Italian roads tied to Maserati's history and multiple sessions on the racetrack.
Visitors will learn that Maserati, founded December 1, 1914, in Bologna, Italy, by Alfieri Maserati and two of his brothers, Ettore and Ernesto, produced its first car in 1926: a racecar named Tipo 26. It debuted with a victory in the 1926 Targa Florio, the first of a string of wins that include two editions of the Indianapolis 500, nine wins in Formula 1 and the 1957 F1 World Championship.
Next year the Museo Casa Enzo Ferrari in Modena will host an exhibition of some of the most evocative models in Maserati's history. While no official date of the museum exhibit opening has been announced, it is slated for the second half of 2014.
Maserati said its North American anniversary activities will be spelled out in the coming weeks.
Fans don't have to wait to indulge in some of the company's classic cars, as this week Maserati launched a dedicated centennial Web site to announce additional 100th-anniversary activities.
The celebration has an official hashtag, #Maserati100, to monitor all the Centennial news and events.
There's a book, too, to debut December 6. Maserati — A Century of History chronicles the Maserati century along three main themes: company history, model range and motorsports.
The Maserati Centennial year will officially end with a dedicated event on Sunday, December 14, 2014.
Edmunds says: One hundred years in any business should be celebrated, and Maserati is doing just that.