Lexus, Mini Shine in J.D. Power and Associates 2012 Sales Satisfaction Index Study


  • 2013 Lexus ES 350 - Front 3/4

    2013 Lexus ES 350 - Front 3/4

    exus was the big winner among luxury brands in the new J.D. Power and Associates 2012 Sales Satisfaction Index. | November 28, 2012

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Just the Facts:
  • Lexus ranks highest among luxury brands and Mini ranks highest among mass-market brands in the J.D. Power and Associates 2012 U.S. Sales Satisfaction Index, which was released on Wednesday.
  • Volvo ranks lowest among luxury brands in the new Sales Satisfaction Index, while Jeep ranks lowest among mass-market brands.
  • Curiously, Mini ranked near the bottom of J.D. Power and Associates 2012 U.S. Initial Quality Study released in June.

WESTLAKE VILLAGE, California — Lexus ranks highest among luxury brands and Mini ranks highest among mass-market brands in the J.D. Power and Associates 2012 U.S. Sales Satisfaction Index, which was released on Wednesday.

Volvo ranks lowest among luxury brands in the new Sales Satisfaction Index, while Jeep ranks lowest among mass-market brands.

Curiously, Mini ranked near the bottom of J.D. Power and Associates 2012 U.S. Initial Quality Study released in June. The takeaway from that discrepancy appears to be that while Mini's car quality may not be top drawer, according to the quality study, consumers are happy with Mini's showroom experience.

In another interesting twist, Fiat was ranked number four in the new Sales Satisfaction Index. It also scored near the bottom in the 2012 U.S. Initial Quality Study.

Lexus earned top honors in the Sales Satisfaction Index for the second year in a row. Infiniti took the number-two spot, followed by Cadillac. BMW, Land Rover, Acura and Audi earned scores below the luxury segment average, according to the study. Infiniti improved the most, according to the new survey, moving from 8th place in 2011 to 2nd in 2012.

Mini ranked highest among mass-market brands for a third consecutive year. Buick took the number-two spot in this category, followed by GMC. Power noted that Honda improved the most among mass-market brands, moving from 12th place in 2011 to 8th in 2012.

Toyota, Hyundai, Scion, Mazda, Nissan, Chrysler, Kia, Ram, Mitsubishi and Dodge earned scores below the mass-market segment average, the study said.

The study looks at the new-vehicle purchase experience and measures customer satisfaction with the selling dealer, among other things.

Edmunds says: Kudos to Lexus and Mini for leaving buyers with that warm-and-fuzzy feeling.

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