Land Rover Calls Report About James Bond Star's $1 Million Fee "Silly"


  • Daniel Craig with 2014 Range Rover Sport Picture

    Daniel Craig with 2014 Range Rover Sport Picture

    Jaguar Land Rover is not saying what it paid Daniel Craig for a 2013 New York Auto Show appearance, despite a published report in a New York tabloid. | March 29, 2013

Just the Facts:
  • Land Rover told Edmunds that a New York Post report that James Bond star Daniel Craig was paid $1 million for a Range Rover appearance at the 2013 New York Auto Show is "silly."
  • "They have no information on what our agreement is and we would not comment on any related speculation," wrote Stuart Schorr, a Jaguar Land Rover spokesman, in response to an e-mailed query.
  • Craig drove the 2014 Range Rover Sport through Manhattan in a live reveal earlier this week.

NEW YORK — Jaguar Land Rover told Edmunds that a New York Post report that James Bond star Daniel Craig was paid $1 million for a Range Rover appearance at the 2013 New York Auto Show is "silly."

"They have no information on what our agreement is and we would not comment on any related speculation," wrote Stuart Schorr, a Jaguar Land Rover spokesman, in response to an e-mailed query.

Craig drove the 2014 Range Rover Sport through Manhattan in a live reveal earlier this week.

"James Bond star Daniel Craig was paid $1 million for a Range Rover appearance at the New York Auto Show that barely lasted 007 minutes, sources told The Post," the story said.

The film starts at the Land Rover manufacturing plant in Solihull, U.K., and details the car's journey to Manhattan, where actor Craig drives through the streets of the city, over Manhattan Bridge and through a closed off tunnel to get it to the launch venue on time.

Edmunds says: It's not unusual for automakers to recruit celebrities to help unveil vehicles, but it is taboo to reveal what they're paid for their efforts.

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