July Car Sales Will Be Impressive, Edmunds Predicts


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    The retail market is driving the strongest July car sales since 2006. | July 26, 2013

Just the Facts:
  • July car sales will be "impressive," as consumers jump back into the market and fleet sales remain low, according to Edmunds.
  • This month will be the biggest July performance since 2006.
  • Toyota is expected to make a surprising leap over Ford in the sales standings this month.

SANTA MONICA, California — July car sales will be "impressive," as consumers jump back into the market and fleet sales remain low, according to Edmunds.

This month will be the biggest July performance since 2006.

Toyota is expected to make a surprising leap over Ford in the sales standings this month.

"Overall sales are undoubtedly strong, but what makes July truly impressive is that fleet sales are so low," said Jessica Caldwell, Edmunds senior analyst. "That means retail sales are stepping up as the driving force for the auto industry. When people jump back into the market, it's great news not just for the automotive sector, but for the entire U.S. economy."

Edmunds predicts 1,328,397 new cars and trucks will be sold in the U.S. this month for a Seasonally Adjusted Annual Rate or SAAR of 15.8 million.

The projected sales will be a 5.3 percent decrease from June 2013, but a 15.2 percent increase from July 2012.

Toyota will be one of the companies to watch as July sales are reported, since Edmunds predicts that the Japanese automaker will beat out Ford in total sales in July, the first time since March 2010. Toyota will claim 15.0 percent of U.S. auto sales in July, its highest share since January 2013. Ford's share, meanwhile, is expected to fall 2.2 percentage points from June, the biggest month-to-month decrease of any automaker.

Edmunds says: The U.S. auto industry continues to be the engine powering the recovery.

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